The popularity of bots that utilize artificial intelligence (AI) has increased significantly in recent years. Chatbots are said to be used by 91% of internet users every day. Considering 56% of people would rather send a message than call customer service, it makes sense for businesses to jump on the chatbot trend. Do they need to be used more often?
Chatbot provider technology has already been adopted by many brands in their marketing campaigns to increase sales. Along with the rise of social media, influencer marketing has also become increasingly popular. A new trend has drawn the attention of Internet stars and YouTubers across the globe. Integrating a chatbot into an influencer marketing campaign could help the campaign to be effective.
Influencers — what are they?
A brand influencer is someone who has built a substantial audience and spent time examining their own brand. Often, they have a particular niche that they cater to. A blogger or content creator can be an influencer as well as an expert in an industry or a thought leader. Among social media, influencers are those whose knowledge and expertise have been recognized for their expertise.
Social media posts about that topic are regular features on their preferred channels, and they continually build followings of engaged, interested people who pay attention to what they say deeply. Influencers can range in size from millions of followers to micro-influencers. Based on their knowledge, authority, and position, influencers influence followers’ purchasing decisions.
Influencer marketing: what is it?
Content-driven marketing, also called influencer marketing, is the result of influencers and companies working together. These days, influencers communicate primarily through social media, while blogs and videos are the most common methods of communication.
A social media campaign is a great way to get your brand seen by as many people as possible. Branded content or partnership with content creators are part of influencer marketing. The use of social media channels by influencers to promote a company’s product is called influencer marketing. The products recommended by influencers usually are the ones that they have personally used.
Emails are being replaced by chat messages as a means of customer engagement
Nowadays, email marketing is less popular than it once was. Providing their email address for a free download no longer feels comfortable to many consumers. Getting too many emails may lead them to unsubscribe from email lists altogether. The company will lose customers if it continues to send spam or use irrelevant content. Emails are replaced by chatbot messages.
Can chatbots help influencer marketing?
Influencers are interacting with their followers through messaging apps because they are so popular. Your influencer marketing campaign can benefit from integrating a chatbot because you can offer promotion of content automatically, generate leads, offer personalized content 24/7, and manage multiple visitors at once.
Influencers are known for promoting their own brands. In fact, influencers generally don’t have employees, so it’s no different than any other business. It is hard to predict how much interaction the brand will have with its fans and followers. One person won’t be able to respond to all the questions and messages from such a large following, and no live-chat staff will be available to answer them either. An automated chatbot can help here.
Are Influencers using chatbots to increase sales?
In influencer marketing, chatbots play an important role. Chatbots can be used to reach influencers in some of the following ways:
- You should build a chatbot that looks and enunciates like an influencer aligned strongly with your brand so that it can represent your brand as someone friendly, authentic, and approachable.
- You can target Facebook Messenger chatbot ads to relevant people by leveraging Facebook’s audience data and the intimate knowledge of influencers.
- With the help of an influencer campaign, a website can drive traffic. A Facebook Messenger chatbot can help customers on the way to completing an order by retargeting them.
- Integrate influencer-produced content with an event that hosts influencers to enhance authenticity. A post-event note, an announcement, or a follow-up survey will be more likely to be read than an overcrowded inbox.
- Create a microsite for new product launches that uses influencers to create educational content. If a social media post on your brand’s Facebook page has gone unnoticed, get your audience’s attention by using a chatbot.
Influencers’ advantages to using chatbots
Stay active 24 hours a day
It is the fact that a chatbot is always on, which provides the most significant benefit for influencers. The influencer does not have to log into his accounts to engage with the chatbot. Influencers are less likely to target a particular country and instead are much more likely to target a larger audience. While the influencer sleeps – or when he is too busy to service his followers or customers at that moment – the chatbot can handle the work.
Provided Content based on Personalization
In most situations, you will be asked questions by your customer (or, in this case, your chatbot). With a chatbot, you can provide personalized content to a customer by teaching the bot to learn about the customer and the situation. The chatbot can be fed information you provided during the training course, which will then be relayed on to the client as messages or links to your website, giving the client the impression that you have their best interests at heart.
A larger audience and more authority
As a brand, you build and maintain authority by having an engaging chatbot. A bot that can be contacted 24/7, and is programmed to converse with your customers, is always available. Additionally, the bot can be used by customers to receive personalized content or to ask questions.
Discover Your Customers’ Needs
The ability to collect customer information about the customer through a chatbot can also be beneficial to influencers to use on their Facebook profiles and websites. The goal of this technique is to enable your chatbot to learn more about your target market, which can then be used for engaging the market.
Multi-tasks according to customer requirements
You already know that you cannot talk to multiple people at once while handling your own customer service and interacting with followers. However, a chatbot is able to assist more than one customer at the same time without getting confused.
Reduces your costs
While owning a business can cost tens of thousands of dollars, influencers are required to maintain their influence on channels that cost significantly more. In order to grow your profits simultaneously, it is imperative that you find ways to reduce your expenses to the greatest extent possible. Chatbots are a tool in particular that can save you a considerable amount of money.
Bots boost revenue by increasing sales
The advice given by chatbots can make shopping for goods more enjoyable, which can make chatbots more beneficial to customers. In order to simplify the entire shopping process, they can recommend products/services they can recommend frequently so that qualified leads will not have to start all over again with those products/services. Besides offering a range of upsells and cross-sells, chatbots may also offer a way to close the sale.
A brand-relevant chatbot can help better
You can use an AI chatbot to interact with your followers on your behalf through a character that fits your brand. Rather than having a bot that does the same thing as other bots, you should create one that sets itself apart. A chatbot should portray the right image for your brand. You need to match your personality with the job. Designing the chatbot with some of the influencer’s characteristics is a great way to get started. Chatbots can be programmed in many different ways to behave and speak.
Chatbot designers can replicate the influencer’s communication style by collaborating with the influencer. In addition to using similar terms, slang, and accents, influencers use similar grammar and vocabulary as bots. It seems as if users are contacting an influencer directly. Using a bot means visitors can actually converse with them in a personalized way.
In the same way that chatbots are advantageous for most digital marketing campaigns, they can also be used for influencer marketing campaigns. Because messaging apps’ open and click-through rates are high, it is obvious that they are effective. The popularity of chatbots among business owners and website owners has increased in recent years. The artificial intelligence tools can also benefit influencers by saving them time and improving engagement while allowing them to stay connected with their audience. Integrating an intelligent chatbot into your marketing campaign is probably the best and only way to achieve this.