Well, whichever may be your position, this article is put together to prove to any doubting Thomas that digital marketing belongs to the future.
Also, the momentum it’s gathering prompted me to compose these 14 best digital marketing trends of 2022 into a single post.
So, if you don’t want your business to be left behind, you’ve to read this article till the end to understand the essential tools that’ll help your digital marketing strategies to stand out from the noisy competition.
What are the digital market trends?
Digital marketing trends are changes that are happening or are likely to happen within the digital marketing space. Trends are changes and new ideas that affect business relationships within a sector.
Trends don’t always stick, they happen. And the only way to take advantage of good opportunities is to keep an eye on what’s happening in the market.
Many things can affect a market trend, such as new inventions, the creation of new devices, changes in how people act, and the rise in popularity of some products and services.
How Do You Identify Digital Marketing Trends?
If you can spot a strong trend in the digital market and bet on it before everyone else, you have a great chance of making your brand stand out and get the public’s attention.
It may be hard to track the market movements. However, you can create a process that’ll help you look at each change around your business, including changes among your customers, differently.
Check out some of the best digital marketing trends of 2022 that can help you get ahead of your competitors.
What Are The Best Digital Marketing Trends Of 2022
1. Voice search
Voice search is now one of the most important parts of search marketing. That’s because speech recognition technology has gotten better.
Bloggingwizard reports that 27% of all internet users worldwide use voice search on their mobile devices.
People in the United States are using their voices to search more and more. Voice search is used by an estimated 135.6 million people in the US. That makes it a 2.7% increase from the previous year.
As per eMarketer, more than 40 percent of the US population and about half of its internet users used voice search in 2020.
Voice search is already a well-known technology, but the platforms are being merged into three: Siri (from Apple), Google Assistant (from Google), and Alexa (from Amazon) (Amazon). Its importance is making people continue using it.
Most people who use voice search are always asking “questions.” And they expect valuable answers from content creators in the process.
If the users don’t like the answer they get, log out to where they’ll get a useful answer. So, it’s important to be ready to give your users answers when a voice search for the company’s product name is conducted.
2. The Birth Of The Cookieless Era
Websites can’t function without cookies. Third-party cookies that store browsing information across websites pose a major challenge due to privacy issues.
People are concerned with retargeting ads because tracking can reveal users’ hobbies and preferences without their knowledge.
For Google, it’ll stop using third-party browser cookies in 2023. Safari has already disabled third-party cookies, and Microsoft Edge will soon do the same.
GDPR has been introducing strict rules to protect personal information in the EU and increased cookie limits.
It’s necessary to use first-party cookies on a business’s website, instead of using third-party cookies to re-target ads.
Also, due to the quest to protect personal information, it will be hard to get new customers. So, it’s advisable to keep the ones you already have.
To do so, invest in a first-party data strategy, and get reliable first-party data in-house.
Also, provide consumers with helpful information and services. Increasing the company’s web site’s value and the number of fans will improve your customer data collection opportunities.
Your plans for the future should include prioritizing customer experience.
3. Featured Snippets In Google Searches
As we’ll see later in this article, Google will remain an essential part of digital marketing.
This year, the SEO industry went through one of its most significant changes with the introduction of GA4 bY Google. Users too are changing how they use search engines such as Google as mobile and voice search becomes more popular.
It’s not about appearing on the number one spot on the SERP results pages anymore.
As you should have noticed, your search and browsing habits have changed over the past few years.
This is because Google often changes its algorithm. It’s also because some users search for information faster when they’re on the go.
With featured snippets and other information in the SERPs, you don’t have to go to a website to find the information you want. It’s right there on the page with the results of your Google search.
This information can show up in many places. But the most searched spot is right at the top of the page, before the list of organic pages.
Google now shows featured snippets in more than 60% of its search results. This is one of the best digital marketing trends of 2022 you’ve to watch out for.
4. Social Audio Marketing Begins Takes Off in 2022
A social audio app is a form of social media that lets people talk to each other through sound. One of these new social innovations is a live audio chat, but that’s not all.
In 2022, social audio marketing will bring a lot of changes to digital marketing.
As LinkedIn starts to compete for audio features, it turns out that social audio marketing will be a major trend in digital marketing in 2022.
Social audio is a new entrant into the social media environment.
Unlike podcasts, which are recorded, social audio is live and you can use it to interact with other people. Its signature, Clubhouse decided when to release this audio-based app, and it became popular during the pandemic in 2020.
This app has been used by well-known “key opinion leaders” (KOLs) from brands and different niches to start live cross-border conversations.
In 2021, the app reached 20 million downloads worldwide and about 16.4 million installs. Also, new weekly active users have joined the Clubhouse, giving it a massive market value.
Besides, Twitter Spaces and Spotify Greenroom already have social audio features, while Facebook and LinkedIn said they’ll add them in the future.
You might be wondering how you can add it to your brand’s digital marketing plan. Indeed, the social audio features of most social media platforms are still in the works. Thus, you’ve to give it some time.
Social audio marketing may only be a good idea right now if your brand has a well-known representative who hosts social audio and brings the most people.
Small businesses need to pay attention to this trend and learn more about it.
5. Personalized Marketing Strategies
Our digital marketing trends of 2022 can’t be complete without the mention of personalized marketing.
Many big companies are slowly getting better at personalizing their marketing systems.
For example, Amazon is always summarizing and analyzing what people have bought in the past, making assumptions about how people will act, and then promoting products to grow its huge Internet business.
It gets people’s attention by showing them products similar or that they might like. This is an upsell strategy that leads to more business.
Personalization is the way digital marketing is going in the future. That’s exactly what people expect today.
It’s becoming more important in 2022. The reason is that 52 percent of customers think that all offers and messages from brands are personalized.
By 2023, there will be a tremendous increase in the number of websites you can customize. Then, the success of digital marketing campaigns will depend on how you tailor them to each person.
6. Further Increase In TikTok’s Popularity
Most businesses use between 3 and 5 social media platforms to advertise.
Instagram, Facebook, Twitter, YouTube, and other similar sites are at the top.
IN 2022, it’s about time businesses started using the Tiktok App because short videos are gradually taking over the entertainment world.
TikTok officially has more than 1 billion users. And by the end of 2022, it’s likely to grow to 1.5 billion users. That’ll make it the third most popular social media platform.
More marketers plan to put more money into TikTok in 2022.
The app should also grow a lot as a digital marketing acquisition channel. You’ll get good conversion results for very little money used in Tiktok ads since everything on TikTok has a CTA.
Start by downloading the TikTok app and watch what’s going on there if you haven’t started playing this game yet.
That can help you to understand how to bring your business into the conversation in 2022.
6. The Growth Of Mobile Marketing
At the moment, you can’t make a web design plan without thinking about how it’ll work on mobile devices.
Mobile devices (excluding tablets) accounted for 54% of global website traffic in the last quarter of 2021.
People think that these numbers will be even more impressive in 2022. Because of this, you need to think about mobile marketing when designing your business website.
Customers will leave sites that don’t have responsive designs. If you pay for online ads, you’ve to start putting them on mobile responsive platforms.
7. A further Increase In Video Marketing
Video remains popular and will be a marketing emphasis in 2022. According to some assessments, videos will make up 82% of global Internet traffic by 2022.
Also, due to its enormous reach, most video marketers believe it’s cost-effective.
Most top brands are now turning to video marketing because they believe that’s where the future is.
Live video, vertical video, and TikTok are other video trends in 2022.
Live streaming video is growing in popularity. More companies are using it for brand launches, product promotions, high-profile interviews, etc.
8. The Use Of Image Search
Image search is a new digital marketing trend that can improve the user experience. It also provides more specific results.
Pinterest Lens, Google Lens, and CamFind are useful for this.
You may visually search by taking a smartphone snapshot, identifying what you want, and comparing performance, pricing, and purchasing channels.
9. There Will Be Continuous Investment In SEO For Increased Traffic
There are many trends in SEO, but “search intent” has grown in popularity over the past few years.
Every time Google makes a core update, SEO sites talk about how important search intent is. It’s worthy of note that keyword strategy is the most important part of this SEO technique.
SEO experts know that effective SEO strategy remains one of the key digital marketing trends in 2022.
Do you know what to do to meet up with the trends for digital marketing in 2022? Design and optimize content based on what people are looking for when they search.
You’ve to decide on how you want to do your keyword research. Use the customer journey to figure out the users’ search intent. Thats’ the only way you can create content that piques their interest.
10. More Podcast Production
A podcast is a digital audio publication that comes out regularly. It can also be a video that can be downloaded from the Internet.
One of the most important things about this format is that it is broken up into episodes that usually focus on a single topic.
For 2022 and beyond, most of the money made from digital audio will come from a recorded presentation.
Podcasts’ share of the market has grown so much and will continue to grow, that marketers can’t ignore them.
That’s why more than half of the advertisers are willing to spend more on podcast ads in 2022.
It’s like a radio show because it can be in the form of an interview, a debate, or a class on a certain topic. A podcast is a fantastic way for people with busy lives to get content.
11. Increased Application Of Artificial Intelligence(AI)
AI is one of the most fascinating technical advances and could revolutionize our lives in ways we haven’t even contemplated.
Artificial intelligence presents several opportunities for automation. And it’s been revolutionizing the digital marketing landscape.
For instance, Pay-Per-Click (PPC) advertising is a key aspect of digital marketing. And the easiest method to handle campaigns is via automated software.
Machine learning can control bids. Automated software for bid ads can enhance conversions by 20% compared to PPC ads operated manually.
The automation software employs rudimentary AI. As technology advances, the use of AI can discern emotions based on device usage. It’ll make ads to be more targeted, and help to increase sales conversions.
2022 will be great for digitally-ready multinational brands. AI reduces human expenses, explores potential markets, and maximizes brand benefits.
12. Content Quality vs. Quantity
Google’s core updates are clear on the issue of paying attention to creating quality content rather than quantity.
Google expects the content creator to use quality and consumable content to answer users’ search queries.
It also says it understands the user’s search intent. Thus, it will try to find the best answer for each search query.
13. Live Stream Shopping
As its name suggests, if you want to sell in your e-commerce store, you’ve to do live-stream.
It’s a trend that’s doing well in the US for a while, and many brands are now getting involved in using it.
It’s as simple and inspiring as making a live streaming event where people can buy the product you sell.
14. The Continuous Rise Of Influencer Marketing
Influencer marketing is one part of digital marketing that’ll be a big part of digital marketing trends in 2022.
Since influencers help you reach a wider audience and raise brand awareness, they affect the decisions of your target customers to buy from you. They can also make them more loyal and trusting of your brand.
Apps like TikTok and Twitch have become very popular, which shows that partnerships with influencers could work.
So, it’s expected that influencers’ effects will reach the bottom of the funnel and help with measurable conversions by 2022.
In addition, Mark Zuckerberg, who owns Facebook and Instagram, said in July 2021 that influencers would be paid a billion dollars in 2022.
It proves that even Facebook and Instagram owner is keeping an eye on content creators who bring people to their platforms.
Hence, the company will share ad revenue and give bonuses for time spent on Facebook and Instagram to spread the money around. It promises to provide money to content creators who agree to be on both networks.