What is Instagram Influencer Marketing, and how does it work? What’s more, why does your company require it?
If you want to stand out on social media, Instagram beats all other platforms when it comes to swiftly reach new consumers. Influencer marketing earns firms $6.50 for every dollar invested in 2021 if you’re wondering how to use Instagram for business in 2021.
Organic search, sponsored search, and email marketing are all losing ground. Over 500,000 Instagram influencers from a range of sectors are assisting in the sale of a variety of items and services.
Instagram may be a great way to advertise new items, get new consumers, and connect directly with current customers.
In fact, influencer referrals are relied on by 49% of buyers. Why?
The most effective Instagram influencer marketing is built on a foundation of trust. Customers are exposed to your brand through a trusted source, the influencer, making it feel like a personal recommendation.
When millennials are the most active users on Instagram and just 1% of them trust advertising, influencer marketing is an excellent solution. Your brand may be highlighted to individuals who are already engaged and aligned to your specialty by collaborating with relevant influencers with an authentic and engaging voice.
Are you ready to join the 71% of businesses that use Instagram? Let’s get Instagram influencer marketing underway!
The Best Way to Develop an Instagram Influencer Marketing Strategy
The first step in developing the finest Instagram influencer marketing plan is to establish clear campaign goals, which should be followed by a marketing checklist that will help you improve your approach.
Your objectives might be as follows:
- Increasing brand recognition
- Controlling the flow of traffic
- Increasing sales and generating leads
- Increasing the number of people who follow you on social media and the amount of time they spend
- Increasing your public image
- Determine your budget after you’ve established your objectives.
- On average, 66 percent of companies pay less than $250 for each position, while 27% pay between $250 and $1,000.
- To maximize your return on investment, be as specific as possible while looking for the perfect influencer for your money to stretch as far as feasible. Finding the incorrect influencers might cost you a lot of money.
The second stage is to create a long-term connection because the more an influencer’s followers see them endorsing the same product again and over, the more likely they are to trust and purchase it. Finding the appropriate influencer is the first step, and here’s how you do it:
- Look at the engagement and reach of influencers on Instagram.
When you’re looking at how to employ influencer marketing on Instagram, a minimum engagement rate of 2-3 percent on an influencer’s posts is optimal.
A 4-6 percent score is regarded as good, while a score of 10 percent or more is called “viral.” Divide the average amount of likes and comments on a post by the number of followers an influencer has, then multiply by 100 to get a percentage. Instagram may be concealing ‘likes’ in additional countries, making the engagement rate calculation more difficult to determine.
It’s usual to get a report on a possible influencer partner’s stats, such as a screenshot of their Insights page, or to evaluate the data yourself using a third-party tool. On Instagram, “reach” is defined as the number of unique people that saw your post, and it has become a key statistic for assessing an influencer’s worth.
- Determine the Follower Quality
You’ll want to make sure that the Influencer you’re considering has an audience that matches yours, much like you’d do market research to figure out who your ideal customer is or how to segment an audience. Look for the intersection of your two audiences. Perhaps you share hashtags or geographical tags.
Keep a watch on their following to check whether it appears to be made up of actual customers since many influencers can purchase followers and likes to increase their attractiveness to businesses. A “fake influencer” can be identified by their follower-to-follower ratio. Influencers are said to follow 1% to 5% of their followers.
Then, validate your influencer’s average engagement by looking at at least 10 of their posts. In general, a 2-3 percent engagement rate is preferable because it determines how many impressions your ad will receive. Note that inauthentic growth hacks such as “excellent article!” and “love this” might also be the consequence of inauthentic growth hacks; instead, seek for genuine phrases and content-specific feedback.
Finally, look at how long your influencer has been active on social media.
- Examine the Content of an Influencer
Examine your influencer’s material across all of their platforms to have a better understanding of their specialty. Just though their material is visually appealing doesn’t imply they’ll get the results you want.
Remember that you pay influencers to generate material, promote it to their audience, and give you the rights to use the content they make. This means you may use it on your Instagram profile, Facebook Messenger advertising, blog, or product sites.
This is the step-by-step guide to “how to leverage influencer marketing on Instagram” that many of you are seeking:
- Send an email to the influencer with details on the sort of material you’d want them to share. You’ll want the influencer to have creative flexibility, but it’s a good idea to offer them guidelines that correctly represent your business so they don’t run off the rails.
- Make sure your influencers are FTC compliant to be safe. When a company has a relationship with an influencer, the FTC requires them to disclose their followers. This can involve everything from paying an influencer for a campaign to giving them free items to grant discounts, commissions, or benefits.
Simply check for the ad disclaimer on any sponsored postings to identify an FTC compliant influencer. Look through their grid for any product placements, and the captions should include words like “ad,” “advertisement” or,” sponsored.”
Is it Possible for Me to Develop an Organic Instagram Strategy?
Now that you know how to leverage Instagram influencer marketing, you’ll want to learn how to nurture your following with a variety of different sorts of Instagram automated messaging. Because Instagram’s DM (Direct Message) inbox is “old” in comparison to other social media platforms, many Instagram apps with automation features have vanished over time.
- An Instagram Comment Bot that Responds Automatically and Sends Direct Messages!
MobileMonkey now has an Instagram Comment Bot, unlike previous bots that had an evident lack of human personality while commenting on posts.
By sending a DM to individuals who comment on your articles, you may drastically improve engagement and visibility. After others remark on your Instagram posts, you may even add a link. This allows you to send engaged customers into your marketing funnel automatically.
Influencers who don’t have time to react to their full DM inbox love this feature. It’s not only entertaining and responsive but it can also be used in larger marketing funnels. Soon, you’ll be able to reply differently to particular keywords or phrases in individual articles and comments!
- “Instagram DM (Direct Message) is this decade’s single largest networking or business development opportunity.” Gary Vaynerchuk (@garyvaynerchuk)
With the Instagram DM Bot, you can now send automatic messages to new Instagram followers.
- Greet and engage guests automatically!
Welcome, all of your new followers with automatic welcome messages that will always go out to new users:
- Auto-reply to Instagram Stories mentions
Instagram Stories are crucial, and using Instagram tools to automate anything from saying “thank you!” to sending visitors to your funnels is a great assist. The option to post a link to Instagram Stories is the most fascinating aspect of this new Instagram tool.
Previously, you could only add a link to Instagram Stories if you were a verified user (the blue checkmark on your profile) or a business profile with over 10,000 followers. You can quickly add links to each Instagram Story in which you or your organization is featured using MobileMonkey’s new Instagram features!
What Does Instagram Influencer Marketing Cost?
While it used to be that brands would partner with rising social stars in exchange for free products, prominent Instagram influencers can now charge upwards of $1,000 per 100,000 followers for a single Instagram post, not including additional rates for Instagram Stories, takeovers, IGTV videos, Reels, blog posts, and more. The issue is, Instagram influencer marketing isn’t an exact science since no two influencers are the same.
You can have a baseline from which to negotiate aspects like campaign duration, engagement rate, and more if you set broad expectations based on follower size or per post cost. The following is an average range of best Instagram influencer marketing expenses, according to Digiday:
- Instagram followers ranging from 2,000 to 10,000: Between $75 and $250 for each post
- Instagram followers range from 10,000 to 50,000. Each post costs between $250 and $500.
- Instagram followers between 50,000 and 100,000: Per post, expect to pay between $500 and $1,000.
Before approaching power influencers, investigate nano-influencers (with 500 to 5,000 followers) and micro-influencers (with 1,000 to 10,000 followers) (30,000 to 500,000 followers).
Celebrities with more than 500,000 followers want a higher fee. Mega-influencers (those with more than 5 million followers) account for less than 1% of all influencers, and if they’re as good as Kylie Jenner, you’ll be paying $1 million for each post. Micro-influencers account for over one-third of all Instagram channels, according to HubSpot. Nano-influencers and micro-influencers have engaged audiences despite their tiny viewership.
You might be able to reach more people with a series of posts from a nano- or micro-influencer than you might with a single Instagram post from a power influencer if you use this strategy. Unicorn Instagram Growth Tip: Nano-influencers typically have a 7.2 percent engagement rate, compared to 1.1 percent for accounts with over 100,000 followers.
Nano- and micro-influencers are more relatable since they are more like ordinary customers, which is excellent for a smaller company looking to establish itself in an existing market or attract a new audience. When a person sees someone they follow often partnering with your company, it helps to build trust.
What indicators can I use to see whether my Instagram influencer marketing approach is effective?
You may build trackable links for your influencers using platforms like Rebrandly (think Bitly, but with more tools, superior analytics, less expensive, and additional customization).
You may also ask for the link to be included in the influencer’s profile and image/video descriptions. This way, you’ll be able to see just how much traffic they’re bringing to your site.
The quantity of interaction received by sponsored posts is used by nearly 80% of firms to determine their performance. Despite this, as Instagram’s capability as a sales and consumer discovery channel grows, more firms are concentrating on bottom-funnel goals such as traffic, sales, and conversions.
Make sure you have some crucial Instagram marketing tools because you’ll be directing traffic back to your own social networks. You’ll be able to track your engagement rates and own followers simultaneously as your influencers’ postings this way. If you notice a rise, this means your marketing is working!
These conversion rates can also be tracked:
- Subscriptions by email
- Sales of goods
- Sign up for a free trial.
Create a dedicated landing page (whether for a certain product or piece of content) that your influencer may link to improve your metrics. This should only be used to track their campaign. To increase online sales, you may also provide discount codes. This is a wonderful way to entice influencers and their followers to make a purchase.
Remember that just because your monitoring gadget doesn’t function the first time doesn’t mean the campaign wasn’t successful. Simply said, your tracking and measuring procedures may need to be tightened.