In today’s world of digital marketing, there’s no shortage of improvements to the customer experience. The rapid pace of advancement has provided businesses with many new ways to help customers in different industries. Moreover, from chatbots and predictive text tools to more targeted content and content creation technology, artificial intelligence (AI), a sort-of “supercomputer” is set to revolutionize how brands communicate with their customers and users.
Customer service and support are areas of marketing media that often get overlooked, yet this is an area where Artificial Intelligence (AI) can make a huge difference. As online shoppers become more discerning about the quality of an experience and want to take control over their own personalized journey, using artificial intelligence is one of the best ways to improve your customer service offerings. AI can also enhance your eCommerce strategy with new insights from customers.
75% of executives fear losing their businesses in five years if they do not incorporate Artificial Intelligence into their business processes.
You’ve got millions of customers. You’re juggling hundreds of deals at the same time in multiple languages, currencies, and industries. And you want to find the best products for your customers, but where do you begin? As a result, business processes can become complicated to keep up with all the data. You need AI, which helps streamline workflows and brings efficiency to digital marketing.
AI is the future of the modern business, but getting it integrated into your company is a little tougher than you might think. Don’t worry though, you’re not alone. In this article, we will help you guide your business towards AI integration.
Streamlining AI Integration into Your Business
What is Artificial Intelligence (AI)?
Artificial intelligence is a way of copying human intelligence processes by machines, particularly through computer systems. There are multiple industries that have AI as one of their core competencies. For instance, since economists think that automation is a result of increased efficiency and competitiveness, they use AI to aid them in their work.
Examples of Artificial Intelligence
Common examples of AI include:
- Google Maps
- Face Detection and Recognition
- Text Editors and Autocorrect
- Digital Assistant
- Social media
- Online Ads-Network
- Banking and Finance
- Smart Email Apps
What are the Benefits of Artificial Intelligence?
Artificial Intelligence and machine learning are two of the fastest-growing technologies in digital marketing and marketing media. But despite their popularity, many marketers do not understand the benefits of AI. This has led some companies to invest heavily in these technologies before fully understanding what it all means for their businesses.
AI enables marketers to increase sales (52%), increase customer retention (51%), and succeed at new product launches (49%).
Artificial intelligence can help to optimize and speed up many different marketing tasks. In fact, it’s already transforming the face of marketing media as we know it. Let’s have a look at some of the advantages of AI in the field of digital marketing and marketing media:
- Growth in sales and customer retention
- Reduces cost through automation.
- AI helps in customer interaction
- Offers better content management
- Chatbots help to avoid repetitive tasks
- AI reduces human intervention
- Data remains secured through Artificial Intelligence
How to Streamline AI Integration into Your Business?
AI has been a buzzword for years, and for good reason. But what does it mean for your business? How will AI impact your industry? And how should you be thinking about aligning your strategic agenda with AI’s relentless advance?
21% of sales leaders rely on AI-powered applications, and most of them share these applications with their marketing departments.
In the last couple of years, we’ve seen many advancements in AI technology. From automatic translation software to self-learning algorithms, it’s clear that AI is increasingly shaping what’s possible. There are already several cases of established companies and startups expanding their footprint with new AI applications. As these innovations gain prominence, their combined power will likely have a large effect on digital marketing.
And while it’s important to keep up with the best AI news, it’s also important to know what AI can do and how it could benefit your business. Here are 5 ways AI is already helping marketers take better advantage of their data today. And 5 ways that you can use too to streamline AI integration into your business:
- AI SEO software
Many digital marketers claim that creating an SEO strategy for business results in numerous repetitive tasks. Such as looking out for the targeted keywords, generating topic strategies, backlink monitoring, etc.
Marketing automation is used by 53% of B2B organizations today, and 37% plan to implement it.
In simple words, manually performing these tasks takes much time and effort. Therefore, it is better to let AI lighten that workload. In this way, AI can easily manage your business. Thus, by using AI technology, you can avail:
- Research new focus keywords for your targeted audience.
- Discover unique link-building strategies to get the latest backlinks
- Create content that is relevant to user intent, and Search Engine Result Pages (SERPs)
- AI can generate topic clusters.
- Discover fresh strategies for link building.
- AI Employee Scheduling Tools
Creating an employee schedule is not as simple as you think it is. The reason is that this task involves negotiation with other workers to fill forms for approving or rejecting overtime, time-off requests, etc. Of course, these tasks take much human effort and time which you can utilize in other business tasks.
Scheduling and coordinating the work of employees can be a lot of headaches. In some organizations, it requires a lot of manual processing, while in others it’s just not practical or efficient enough to handle only computer systems. Fortunately, AI can help you produce functional employee shift schedules so you can free yourself from this burden. Thus, AI-powered shift rostering software can perform the following tasks:
- Assigns working schedules on the basis of employee’s availability, tenure, work experience, skills, etc.
- Removes bias in shift assignments and schedule creation.
- AI accurately calculates workforce needs for any shift.
- Optimizes scheduling accuracy during peak sale events, e.g. Christmas and Halloween shopping.
- It automatically reminds staff about taking required breaks in between work hours.
- AI also controls labor costs while scheduling shifts.
- AI as a Task Manager:
As digital marketers, we have so many tasks to attend to every single day. The problem is that we often cannot prioritize our daily responsibilities and get caught up in the hustle and bustle of our hectic workday. To make matters worse, it’s often difficult to find time to focus on something for longer than a few minutes. But what if there was a way to automate your task management and simplify your life?
Gartner predicts AI software will reach $62 billion in 2022 alone, an increase of 21.3% from 2021.
Several tasks fall under your daily routine. For example, from calling customer service to reviewing your marketing campaigns. The key to managing many tasks in a day is simplifying them. You need help managing your tasks and ensuring that those important ones are checked off. That’s where AI comes in.
Let’s suppose you want to organize a virtual conference three months in advance. You can do so by using your AI task manager. You just need to create entries and let AI tell you when to accomplish them.
- Chatbots: Provide Answer Queries 24/7
Chatbots are reliable and customizable customer service tools that can save your business hours every day. However, with the rate at which technology is evolving, chatbots have improved in their functionality and have even become more advanced. These bots are one of the modern technologies businesses use to grow their conversions, revenues, and customer base.
67% of global consumers had an interaction with a chatbot in the year 2021.
Chatbots can provide an automated solution for your business needs. These advanced applications can answer queries in real-time, 24/7. In simple words, bots are taking control of the customer’s interaction with your brand by making sure they have the essential information.
There are a number of chatbot systems and bot creation tools to create one for your website, social media, SMS, etc. Such as Haptik, Intercom, Botsify, ChatBot, Wit.ai, and many others.
- Software testing tools:
Testing is essential to every software development company’s regular operations to ensure their apps’ usability and security. However, maintaining a testing environment can become costly, especially if you have a large audience and need to perform the same testing on multiple platforms.
AI is an incredibly powerful tool to help you accomplish everything from testing websites to understanding customer behavior. Because AI can:
- Easily understand business requirements, and performs hundreds of test cases instantly.
- Enhances test scope and overall coverage for the best quality of software product.
- Recognize duplicate test cases, plus high-risk and error-prone aspects of an app, improving regression testing
- Examines social media data from shoppers and also creates detailed feedback documentation.
The Bottom Line!
Today, digital marketers and brands are increasingly relying on AI to improve efficiency in the delivery of their marketing initiatives. Nowadays, a lot of businesses are using AI systems to facilitate and automate specific processes to increase efficiency and accuracy. By automating your marketing functions you can save time and money and increase accuracy. If you are interested to get more information about how Artificial Intelligence can be implemented in the fields of digital marketing and marketing media, feel free to contact us today.