The holiday season is the moment to unite, make memories, and, of course, spending money. Like Santa Claus, we checked that it was nasty or pleasant this year and determined who deserves a charming gift from us. The annual season can be very lucrative for companies that know how to capture consumers. One way to capture your attention is from the top of the castle, prepared for the holiday season.
That means two things for you. First, you have an excellent opportunity to improve sales this holiday season. Second, you have to prepare. Here are seven steps that will help you optimize your electronic trading for a better experience, commitment, and better chance, higher conversion rates.
1. Configure attractive greetings
Hello is a brief greeting that appears immediately above the minimized discussion widget. Convincing greetings are the non-essential way to greet visitors, but they can also do more than that. They are also a recipe for promoting the commitment of the website. If your agent catches the visitors’ attention, you will have the opportunity to include them in the cat and educate them on their bids.
Try to create a special welcome message that stands out. Users do not like to read the rules, so the shortest and most creative, the better.
In Chatbot, you can define which types of messages should be displayed to different types of users. For example, you can use the greeting to provide client support only on payment pages to tell customers how to continue when problems occur. This can help reduce the number of support and call emails.
In addition, you can use a personalized greeting to promote special bids or provide discounts to customers who have entered their trade through the reference link. When you customize your welcome, you can improve the user experience and increase the commitment to the discussion.
2. Customize the product with product recommendations.
E-commerce websites can offer customers a wide variety of brick options, and mortar stores often cannot. On the other hand, indecisive customers often feel overwhelmed with many options shown on the screen and leave online stores. The recommendations of personalized products sent by Chatbot can save time and nerves from customers. They exceed generic marketing messages and help to close the personalization deficit affecting e-commerce companies. In addition, studies show that more than 70% of clients expect brands to understand their needs. Personalized product proposals allow companies to meet these expectations.
When Chatbot manages to draw customer’s attention, you can make a set of clarification issues that help find tenders that adapt to the person’s preferences. After finding the relevant articles, your eCommerce bot can download products to the buyer using colorful cards or a carousel. By doing so, you can feel customers and facilitate your purchase decision.
If a person decides to buy a recommended item, their Chatbot may propose related products and support cross-sale. Customers who click on personalized recommendations are 4.5 times more likely to add articles to their cars. They also almost doubled the chances of buying the same trade in the future.
3. Send promotions
Customers love offers, especially during the gifts season. The investigation of the marketer found that 87% search for offers during the holiday season, and 71% said that the biggest factor for selecting the purchase is the price. Chatbot and Courier applications can offer promotions and coupons that can close treatment and sales.
For example, Chatbot can invite visitors to subscribe to your courier list in exchange for a discount code. And messaging applications can send push notifications with special offers. Facebook Messenger has an available speed of 80%, depending on digital marketing, which means that using this method to send the bidding can overcome the sound of the holiday season.
Chatbots and messaging applications can also provide information that creates a sense of emergency, such as the latest free date delivery with guaranteed Christmas delivery or last-minute gift ideas that can be delivered online so that online gift cards online.
4. Amuda clients with marked tests.
People like to take tests, especially when they can learn fun details about their personality or get a prize. Why not have the opportunity and add some satisfaction to your chatting experience with Chatbot? They are much more attractive than typical web forms because they take the form of an informal conversation.
Using Chatbot, you can create many themed tests for special occasions. For example, you can have fun with Halloween clients or educate them about national traditions on Thanksgiving. You can offer pleasant prizes for users who offer accurate answers, adding a finger of emotion to shop visits.
5. Ensure a positive experience with the monitoring of the package.
Ensure that the positive delivery experience is as important as the product that it offers. 39% of consumers admit that they would not buy a trade that delivered disappointing delivery of the experience. However, when external companies manage your package delivery services, you can not always affect speed or quality. However, you can allow customers to know when their orders are presented at their door.
The Chatbot allows your customers to follow their packages whenever they need them. The customer must provide only your order number so the bot can check the delivery status. Thanks to that, your clients will be calm when packages arrive. In addition, your help team does not have to devote time to manage problems that do not require human support.
6. Change the look of your Chatbot.
Diverse colors and beautiful graphics help attract visitors’ attention and communicate their message better. So Chatbot allows you to easily customize how your cat and bot widget present visitors on the website. You can apply your logo, brand color, and image that will be following the commodity style.
You can also go more than one mile this season and bring your special help assistant to life. You can design a personalized avatar, and let’s go with a familiar Christmas name for it. Use images and festive backgrounds to visit your holiday website, yet unique.
7. Sign in with Facebook visitors
Depending on the ideas of Facebook, 12% of holiday customers seek products on social networks. By adding a smart chatbot to your fan page, you can connect to this consumer group, solve your problems using the desired channel, and show progress.
Chatbot provides you with Facebook integration from the box to add your story on the Facebook Fan page in several clicks. You can use chatbot attributes to collect user data (name or URL) to customize your email response or send it to your database.
8. Secure customer service
Finally, Chatoti and message exchange requirements can serve as virtual employees, respond to questions about customers about the product or purchase. The IA tool can provide information on colors, availability, measurements, and feedback policies. The use of castles or courier applications also guarantees that his customers receive the help they need when needed, as the format works 24/7.
Another way in which chatbots can provide services to customers is to help to track orders. Customers are waiting for fast delivery, and it is never more important than during the gift season. Bots can follow customer packages and give an estimated delivery date to give them peace during the holidays.
Chatbots and messaging applications can improve their ability to serve their customers. When you take care of these tasks, they allow you to free your time to solve the problem of more complex customers. The best gift you can give your customers is good shopping, which helps them rest without stress.
Since more customers continue online to find the perfect gift, sellers can take advantage of the eCommerce increasing by starting the online store. With an easy-to-use e-commerce website, you can remain competitive these holidays and develop your clientele. The square online store helps you start the e-commerce site quickly with intuitive online stores manufacturers and easy-to-use e-commerce tools. Show your articles, set a place for online payments, and you are ready for this maximum purchase period.
Conclusion
With the holiday season just around the corner, your brand must reinvest your marketing! Include a vacation jargon on your copy, add Christmas colors to graphics, and give him a small interactive style. That said, we understand that every company cannot integrate everything we mentioned earlier, so you will need to adjust accordingly. Prepare and boots ready for holidays with these tips, and your customers will be happy!
Holidays are a difficult time for e-commerce jobs. With proper planning and an amazing Chatbot on board, you can reach this challenge. Start concerning your story and add items that will reduce the number of questions that require a human touch. Collect your team and keep a brainstorm that will allow you to design an unforgettable brand experience. Whatever you do, focus on the customer’s help. If you plan and do it well, the most conversion rates will be your gift of rest.
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