Cryptocurrencies are still a long way from becoming widely accepted, but the sharp rise in their value over the past year has brought the technology firmly into the public mind. The argument over the value and future of cryptocurrencies continues to rage, and believers and investors have formed their own niche networks to keep the discussion continuing in their respective circles.
Blockchain public relations firms and cryptocurrency marketing professionals have realized that social media is the most effective approach to reach out to the community. Some of the most important platforms for crypto marketing aficionados and thought leaders are listed below.
Reddit is the 5th most popular website in the United States and the 18th most popular website in the world, receiving over 1.5 billion views every month. Its rigorous rules and subreddit features attract precisely the type of clientele that would be interested in crypto marketing, cryptocurrency, and blockchain technology, as well as other related topics.
Some of the most well-known figures in the industry may be found on the platform on a regular basis. The r/ethtrader subreddit, for example, was the site where Vitalik Buterin posted his reaction to an article about Ethereum’s worth. The fact that Reddit is one of the most essential sites for the cryptocurrency community is undeniable.
Discord, which was originally created for gamers who wanted to interact while playing games, has been widely used by development teams, crypto marketing agencies, and initial coin offerings (ICO) investors in recent years. The official /r/Cryptocurrency discord channel is the most popular, but there are many specialist communities where developers may hang out and discuss updates or ideas with other like-minded individuals.
The final destination for community creation in late 2017 was the Telegram messaging app. It is still a popular platform for initial coin offerings (ICOs) and airdrops. Using the app, developers may communicate with their followers in real time, and the software is equipped with advanced privacy safeguards that keep users safe. The good stuff, however, may require you to sift through tons of spam, bots, and phony followers before you can get to the good stuff.
Even though Twitter is the most well-known social media platform on this list, it is inescapable due to its immense popularity and influence. Several crypto thought leaders, like Anthony “Pomp” Pompliano, Neeraj Agrawal of Coin Center, Joe Weisenthal of Bloomberg, and hedge fund manager Mike Novogratz, are easily reachable through the platform’s messaging system.
A lot of the most prominent longform work in the Twitterverse can be found on the medium platform Medium. Medium is perhaps the best source for crypto investor education, with articles ranging from Jimmy Song’s ‘Why Blockchain is Hard’ to Reserve’s wonky ‘Reserve’s Analysis of the MakerDAO Protocol.’