Twitter is one of the most powerful social media platforms for media advertising. On Twitter, you can find details about every topic that is trending or the news about businesses and your favorite brands. Many businesses prefer to use Twitter to engage with their targeted customers. Twitter is a useful marketing tool for advertisement and brand awareness.
With the help of Twitter ads, you can easily spread your message. You can create quality content through Twitter. There are approximately 326 million average monthly users of Twitter who share their content on their Twitter accounts.
Twitter Marketing Strategy is one of the best tools of social media advertising to produce and publish content for your buyer persona. By using this strategy, you can boost sales, increase conversions and attract new customers. In order to employ this strategy, you need to follow some steps:
- Do research about your buyer persona
- Produce engaging content.
- Make a schedule for your posts.
- Analyze the end results.
Research on checking the engagement rates of Twitter and Facebook tells that for Twitter ads, the engagement rates can be up to 1-3% that is much higher than Facebook ads CTR of 0.119%. On Twitter, it is quite easy to deliver your message. This message seems like an elevator pitch-like text. Twitter eases its users to create a fast and concise message. Moreover, this platform also shares links and resources for your business updates.
You might know that social media advertising campaigns work on the principles of search engine optimization (SEO). Make sure that your media advertising involves the aspect of optimization. In this regard, Twitter Ads do wonder.
Before you start making use of Twitter’s marketing strategy, make sure that you are using the appropriate usernames. Just do some research and find out which of the usernames are useful for customer engagement and which ones are not useful. Then choose the most suitable among those.
4 reasons for using Twitter Ads
Twitter benefits you in a number of ways. When you use Twitter ads, you do not pay for them. Rather you just pay for your performance.
There can be different purposes for using Twitter. For instance, you might be looking for website conversions or Twitter engagement, it allows you to pay when customers take action.
One more interesting thing about Twitter’s marketing strategy is that it offers you free bonuses in the form of organic impressions.
For example: when you install some game, you get paid for the number of users who install that app. But Twitter delivers the same result that you imagine and pays you back for your hard work.
Although Twitter advertising is a bit expensive than Facebook advertising, it offers you targeting capabilities like language, interests, and followers.
- Keyword Targeting
This is an easy and interesting way to find your ideal customers on Twitter. The term refers to using the most relevant words for your products in order to get a ranking for your site on search engines.
Using keyword targeting, you can reach your audience who have used hashtags or have used tweets in the last 7 days that contain those target words.
On the contrary, Facebook doesn’t offer you such an opportunity. On Facebook, you cannot do keyword targeting, instead, use topic targeting.
- Tailored Audience
Twitter can be used to target every single Twitter user who follows specific accounts via your ads. There are several tools available such as BirdSong Analytics. Just download and create a list of your tailored audience.
If you see Facebook, it has its custom audiences but you need to have access to the email I’d and the contact number of the person you want to approach.
It is possible that you will not be able to get the email or phone number of your customer through Facebook, but Twitter makes it easy. You can access your tailored audience through your promoted tweets.
- Low Cost Per Click
On Twitter, the price per click depends on the auction. The advertising competition on Twitter is lower as compared to other social media platforms.
If you take an average of cost per click on Twitter, it ranges from $0.50-$2.00.
The CPC on Twitter also depends on your ad. These ads include promoted tweets, promoted accounts, and promoted trends. The promoted tweets cost $0.50-$2.00 per click. Promoted accounts cost $2-$4 per follow. While the promoted trends cost $200,000 per day.
Let’s wrap it up
Twitter advertising is a great tool to promote your brand. The only drawback is that you can only engage with the people who are using Twitter. But still the Twitter marketing strategy works amazingly for your company.